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Writer's pictureKerrie Smit

Strategically Aligning Values for Change

Starting out in a new change management assignment is usually an energising feeling. Your head is clear of the old and ready to work on something new. Because the change management profession works intrinsically with people, it's very common to start a new change management assignment with conflicting input about the goals and outcomes it should achieve. As professionals who lead their organisations through transformation, one key strategy emerges as paramount: the alignment of values. By strategically aligning the values and purpose for change, leaders and change managers can foster a culture of agility, resilience, and innovation that paves the way for program outcomes, including the sustainable benefits we all strive for.


Understanding the Essence of Change Management

The critical competency of change management will increasingly separate thriving organisations from those left behind in the wake of disruption. By implementing and understanding its own change management process, an organisation can orchestrate deliberate transitions to achieve specific goals while minimising resistance and maximising engagement. For more on this, have a look at You're at change saturation. Should you stop changing?


We're all facing into an ever-increasing rate of change and mastering the art of alignment in change is becoming a more sought after skillset.


The Role of Leadership in Driving Change

Leadership is the linchpin of successful change management. Leaders serve as the guiding force that rallies teams, inspires action, and steers organisations towards their strategic objectives. To understand more about why we rally around strong leaders, dip into I need a hero! Why we find effective leadership exciting.


Effective leadership is characterised not only by vision and decisiveness but also by empathy, communication, and the ability to build trust. Leaders who embrace change with open arms, can align it to their strategic program, and lead by example set the stage for a culture where transformation is not feared but embraced as an opportunity to achieve personal and business growth.


The Power of Values in Driving Transformation

Values lie at the heart of organisational culture. They define what an organisation stands for, shape its identity, and guide its decision-making processes. You can't fake values. Both what an organisation says - and also what it does - drive employee experience of the overall culture.


When organisational values are aligned with the strategic direction of change initiatives, when leaders act consistently with stated values, when mechanisms are in place to avoid 'gaslighting' employees through confused expressions of policy and risk management, then this alignment can act as a powerful catalyst for transformation.


By cultivating a shared set of values that resonates with employees at all levels, organisations can create a sense of purpose and belonging that fuels motivation and fosters unity in the face of change.


For more insights as to how organisations can avoid a mismatch between stated and actual values, read Risk in Change: Mitigation through Intelligent Failure.


Strategic Alignment: A Blueprint for Success

Strategic alignment of values for change involves a deliberate process of linking organisational values with the overarching goals of transformation initiatives. It includes being able to point to stated organisational strategy and show where the change fits in.


A leader is talking to their team and aligning on important points

But more than this, there should be a shared understanding of the change purpose between the Sponsor and their Executive colleagues. Similarly between the Sponsor and the delivery team; and between each Executive and their divisions. Everybody needs to understand the same thing about what the change is setting out to achieve.


This alignment requires a deep understanding of both the existing cultural landscape and the desired outcomes of change efforts. By identifying synergies and bridging gaps between values and objectives, leaders can create a roadmap that ensures that every action taken in the pursuit of change is anchored in a shared sense of purpose and meaning.


For more on getting started in change management with alignment, take a look at the Agencia Grow - Academy offering The Big Picture. In this self-paced online program, you will learn how to get started on the right foot in change management as you get to know your stakeholders and piece together the change you'll be helping to manage. Bring together vital information about the change context and how it impacts your stakeholders. Develop a high-level Change Impact Analysis and an Elevator Pitch.


The use of tools like change analyses and communications artefacts are an essential method that change managers can use to understand the stakeholder landscape and build alignment between the parties.


Cultivating an Agile Culture through Value Alignment

Agility is the currency of success du jour. An agile organisation is one that can swiftly adapt to changing circumstances, seize opportunities, and navigate challenges with ease. By aligning values to promote agility, organisations can empower their workforce to embrace change as a natural part of business operations. A culture that values innovation, experimentation, and continuous learning is better equipped to thrive in the face of uncertainty and disruption.


Embracing Change as a Journey of Growth

We know that Change is not a single destination and that it offers endless possibilities for growth and evolution. As change leaders and managers embark on new change efforts, leading the strategic alignment of values is a great place to start. By recognising change as an opportunity to realign values, direction, and purpose, reinforce culture, and inspire action, organisations can drive new achievements defined by resilience, adaptability, and success.


Strategically Aligning Values for Change

Use the early days and weeks of a new change project to get a head start in driving alignment. Weave organisational values into the headlines about the change initiative, meet with key stakeholders and listen to their views of the change purpose, and sow the seeds for the kind of alignment that will spell success during the inevitable uncertainty and complexity that is to come.


Organisational viability in changing markets is not just about determination and longevity, but also about responsiveness to change. By facing change with aligned values and purpose, organisations steer more clearly towards the future that achieves the benefits they set out to achieve.


Agencia Change offers support to change leaders, managers, and people working in change programs to better understand the key points of difference that make change work. Through our Accelerate program, you will gain a rapid understanding of the most value-adding steps to take when working in change.


Find out more about the Accelerate program, a specialised coaching program to get you up to speed in effective change management fast.


Learn more about The Big Picture, our online, self-paced training program that gets you starting out right on new change programs.



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