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Writer's pictureKerrie Smit

Saturday Catch-Up: AI Tools and Digital Adoption

Over the past few years, artificial intelligence (AI) has transitioned from a buzzword to a practical force driving organisations to stand up and take notice. Not least among the potential uses for AI tools to support organisations is within their transformation programs. In today's Saturday Catch-up we’ll recap five insightful articles that explore the intersection of AI tools, digital adoption and change management. From understanding the current landscape to uncovering early findings and opportunities, we’ve been helping you build the knowledge needed to navigate this exciting field. So, fasten your seatbelts as we explore how AI and digital tools are reshaping the way organisations change.


  1. Our first article published on 30 April 2024 was one for the change managers and leaders of change in organisations. In Change Management Tools: We're Change Mates with Matae! we launched an innovative way for the Agencia Change community to follow along with our review of the new Change Workspace tool. I was excited to be invited to trial and review the Matae Change Workspace tool. And, although we're good mates, I brought you an objective review of Change Workspace over a number of weeks in the Agencia Change blog. Better yet, it's interactive, and you can still experience the features you're reading about hands-on. Read the article for more information.

  2. Next we go way back to Marrying the Robot from 24 June 2023. AI interfaces don't actually know anything, and they can't imagine. Language models use mathematics to predict the most likely sequence of words. In other words, they regurgitate content sourced from existing data and apply rules to it. Machine learning is amazing and improving all the time - but communications professionals know we can't rely on generated content carte-blanche. We see this everyday - it's repetitive, can be reductive, too literal, lacking in soul, too blunt and without the nuance we find delicious in really good writing.

  3. Change Challenges are Universal was written by Matt Dragun our guest blogger and founder of software company Matae. One of the key challenges for change managers is their current relationship to manual tools. AI represents a great opportunity for Change Managers to reduce some of the content creation and data analysis manual load that we currently carry through tools like Microsoft Co-pilot, but this is only part of the efficiency picture. The real gains from AI can only be unlocked through cross-platform access to data that will enable (and super charge) predictive change management.

  4. Published earlier this week Understanding Change Management's Vital Role in Supporting AI and Digital Adoption made the case that implementing these technologies successfully requires more than just hooking up a data source to a front-end app. It requires effective change management strategies to support the organisation through the transition. In fact, the implementation of AI tools is a classic example of how change management plays a critical role in facilitating people to adopt new ways of working.

  5. Finally, published on 7 April 2024, Going digital: staying abreast of digitally-enabled change discussed early insights from the first quarter of 2024 that showed the market has started looking at AI differently, embracing it where it can while no longer avoiding governing it's use. We've also seen the challenges of engaging employees as organisations walk forward into a digital future with a complex toolkit and some redundancy in traditional job roles.

Those are your insights for this Saturday Catch-up: AI Tools and Digital Adoption

A robot is reading about change management and transformation on the the Agencia Change blog

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Please enjoy your Saturday catch-up.

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